To view the most current report, click on link question below.

How many J.W. web pages were viewed recently?  


1. Visit - This is the one piece of information that you really want to know. A visit is one individual visitor who arrives at your web site and proceeds to browse. A visit counts all visitors, no matter how many times the same visitor may have been to your site.


2. Unique Visit - This is also called Visit by Cookie. A unique visit will tell you which visits from item 1 are visiting your site for the first time. The website can track this as unique by the IP address of the computer. *The number of unique visits will be far less that visits because a unique visit is only tracked if cookies are enabled on the visitors computer*


3. Page View This is also called Impression.  Once a visitor arrives at your website, they will search around on a few more pages. On average, a visitor will look at about 2.5 pages. Each individual page a visitor views is tracked as a page view.


4. Hits - The real Black Sheep in the family. The average website owner thinks that a hit means a visit but it is very different (see item 1).  A Hit actually refers to the number of files downloaded on your site, this could include photos, graphics, etc. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button is a file and hence a hit). On average, each page will include 15 hits.


To give you an example -  Using the average statistics listed above, 1 Visit to an average web site will generate 3 Page Views and 45 Hits.


5. Traffic Sources - How do visitors find your site

  • Direct Navigation (type URL in traffic, bookmarks, email links w/o tracking codes, etc.)
  • Referral Traffic (from links across the web, social media, in trackable email, promotion & branding campaign links)
  • Organic Search (queries that sent traffic from any major or minor web search engines)
  • PPC (click through from Pay Per click sponsored ads, triggered by targeted keyphrases)