To view the most current report, click on link question below.
1. Visit - This is the one piece of information that you really want to know. A visit is one individual visitor who arrives at your web site and proceeds to browse. A visit counts all visitors, no matter how many times the same visitor may have been to your site.
2. Unique Visit - This is also called Visit by Cookie. A unique visit will tell you which visits from item 1 are visiting your site for the first time. The website can track this as unique by the IP address of the computer. *The number of unique visits will be far less that visits because a unique visit is only tracked if cookies are enabled on the visitors computer*
3. Page View - This is also called Impression. Once a visitor arrives at your website, they will search around on a few more pages. On average, a visitor will look at about 2.5 pages. Each individual page a visitor views is tracked as a page view.
4. Hits - The real Black Sheep in the family. The average website owner thinks that a hit means a visit but it is very different (see item 1). A Hit actually refers to the number of files downloaded on your site, this could include photos, graphics, etc. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button is a file and hence a hit). On average, each page will include 15 hits.
To give you an example - Using the average statistics listed above, 1 Visit to an average web site will generate 3 Page Views and 45 Hits.
5. Traffic Sources - How do visitors find your site
- Direct Navigation (type URL in traffic, bookmarks, email links w/o tracking codes, etc.)
- Referral Traffic (from links across the web, social media, in trackable email, promotion & branding campaign links)
- Organic Search (queries that sent traffic from any major or minor web search engines)
- PPC (click through from Pay Per click sponsored ads, triggered by targeted keyphrases)